Zyrtec Label
At LVLY we had the opportunity to create a fun animated campaign for Zyrtec. We combined 3D and 2D animation to bring a level of sophistication and detail to a simple illustrated style.
We created spots for television/streaming services as well as social media. After the initial spring allergy season campaign, we created custom versions for a fall campaign.
The TVC :15
Zyrtec Character Exploration
The Animated Label
The 2D and 3D teams worked closely together to ensure that that all the animation synced up perfectly. The labels were animated in after effects and rendered out as a large animated texture. This texture was applied to a 3D bottle in Maya. The animators ensured that the 3D camera and 2D bottle worked in harmony. Addition 2D elements were then tracked to the 3D render and composited in after effects. This allowed some elements to animate off the bottle and into the environment.
Zyrtec Color Palette
Treatment Frames
