MAYBELLINE
While at LVLY, I have been a creative partner with Beauty@Gotham on Maybelline. For more than a decade, I have helped bring global advertising campaigns to life. Creative Directing teams of Designers, Animators and VFX artists while working in partnership with our Editors and Directors I have helped this brand to evolve and reach a new generation of consumers.
Large Volume Freshness
Working with Beauty@Gotham and Maybelline is a creative challenge as they demand a high level of both execution and volume in as efficient a way possible. Our success at keeping the brand fresh and evolving has kept our relationship with the Maybelline brand strong after many years.
Toolkits
We create high-res assets that can be later manipulated to change labels, backgrounds and shades. By creating a system of editable layers, we hand over the ability for clients to effortlessly turn labels on and off, or even change out the background completely, so that any future product updates are a simple click away rather than a total redo or re-shoot.
